Uganda kicks off great start at the WTM travel show in London
London, UK – Uganda’s participation at the WTM, one of the world’s largest tourism trade expos, took off to a steady start at the annual World Travel Market (WTM) in London on Monday this week.
Led by the Minister of Tourism Wildlife and Antiquities, Prof. Ephraim Kamuntu and hosted by the Uganda Tourism Board (UTB), Uganda exhibiting at the Excel international Convention Centre located on the northern quay of the Royal Victoria Dock in London Docklands, between Canary Wharf and London City Airport.
“The three-day event is attended also by 20 private sector exhibitors who also include hoteliers and accommodation property owners. In 2015 and 2016, Uganda had 18 private sector players. This is the largest contingent of private sector players and we are very hopeful there will be an increase in numbers,” Stephen Asiimwe, the CEO of the UTB said yesterday.
Uganda’s government delegation also includes the state minister of tourism, Hon. Godfrey Kiwanda, the shadow tourism minister and MP for Kasese, Hon Robert Centenary, and the outgoing Tourism Permanent Secretary Amb Patrick Mugoya.Amb Mugoya has been transferred to the Ministry of Foreign Affairs. Others are the Uganda Wildlife Authority (UWA) and the High Commission in London led by Amb. Joyce Kikafunda.
“The hiring of Public Relations and Marketing for the UK market has been a big boost in bringing business contacts, appointments and securing good deals for our tour operators,” Asiimwe added.
Uganda is showcasing its great weather, wildlife, culture, heritage, investment opportunities and unique location as the ultimate destination under the Pearl of Africa brand.
Prof. Kamuntu as head of delegation has held several meetings and interviews with top media companies like CNN and Travel One magazines among others.
Uganda in May 2016, hired three PR ad Marketing companies for North America, German Speaking and English speaking countries. The UK firm, which was contracted, Kamageo, has been very instrumental in engaging mainly UK travel trade and media companies to highlight travel and experiences to Uganda.
Uganda is also co-exhibiting with its neighbors Kenya and Rwanda under the Borderless borders brand and the Joint Tourism Marketing Committee, an initiative that was signed on by the heads of State summit of the Northern Corridor Infrastructure Projects initiative.